strategist • creative director • executive producer
Trained at Actors Studio. Viral Marketing. Business Development. PASSION: EXPERIENTIAL MARKETING FOR THE VALUE/VALUES ECONOMY.
Roots in the Arts
Domestic & International Tours.
6 Production Related OBIEs.
Intellectual Capital=Brand asset.
Medium is the Message.
Shared Value Positioning.
Creative Problem Solving.
WHAT QUALIFIES KIM NOVICK FOR THE JOB?
Trained at Actors Studio.
PASSION: EXPERIENTIAL MARKETING FOR THE VALUE/VALUES ECONOMY.
Experiential marketing is brand immersive.
It’s visceral. It’s communal. It’s here. It’s now.
Memes get personalized, internalized and shared.
No other medium comes close
Effective at all phases of the marketing process
Live Marketing, Business Development, New/Old/Emerging Media
Learn from your peers. Be an audience advocate.
You only have one chance to wow.
The work matters. Make it remarkable.
Ask questions. Take risks. Listen.
SEGMENTING KIM'S WORK
Novick : Creative is work-for-hire: on staff, as a freelancer or consultant. Engagements range from production roles to concept development, branding and operations; roles from team member to sole contributor to program leader. Most of this site contains info on the work products I deliver, portfolio samples and blog posts on marketing/branding, technology, innovation and future trends.
Change Authority is a bold brand that uses proprietary media properties to effect social impact. Initiatives include programs on peace, tolerance, thought leadership, creativity and more. Some of the projects are in development and are being built out as we speak.