Lee Jeans had a new killer product in its arsenal, the One True Fit jean. These pants were getting rave reviews because they made you look good. Tiny butt? Big thighs? High waist? No problem. Women would rather shop for a bathing suit than for a pair of jeans, and these things fit better than Diesel’s, Juicy’s or Lucky’s. BzzAgents leveraged the fact that no matter what your body type, you’ll look great in the One True Fit jean.