The whole world’s atwitter about making friends, grouponing and googling.dumpsure
Businesses are running around like chickens with their heads cut off worried about missing the social media bandwagon before the Web 3.0 semantic train leaves the station. And ad agencies are still laughing all the way to the bank on media buys. Analytics is just Nielsen

turned up to eleven. Thing is, at the end of the day, the CEO is going to make a decision based on their gut feeling regardless of where the CMO and the quants point. SEO, SMO, EIEIO. I’m not belittling metrics, just trying to get them in perspective. Left brain, right brain? They’re both important. The more things change, the more they stay the same. Conferences & events work. They’re where people come together, have the opportunity to meet, kick the tires, smell the coffee. It’s where relationships are nurtured and collaboration is born. But it takes hard work to make these things seem seamless. Everything needs to be considered and orchestrated just so. When you’re going live there is no Take 2. The audience is coming in. The curtain’s going up. There’s got to be something onstage, and it has to be better than good; what Seth Godin calls, “Remarkable”. What makes a good event? Clearly Articulated Intent Content that’s Germane to your Audience Well Considered Experience Design Impeccable Execution Continued Engagement with your Stakeholders I love the face-to-face space and the camaraderie that ensues. Connect with me, and let’s bring people together. For good.EX300