What’s your Big idea?
Is it getting across to your stakeholders?
Do you communicate your brand’s persona, values, promise, zeitgeist with integrity?
What are you afraid to share with your customers?
How will they react when they find out?
Are you risk averse? Open to change?
What gets you out of bed in the morning?
What impact do you have on the world?
Are you seen as a commodity?
What’s your unique differentiator?
The way that people experience your brand can make or break your business.
Due diligence and considered planning are usually more effective than “Fire. Ready. Aim.”
Plan well. Do right.