Messaging. Road mapping. Business Launch.

EatWiseRx is a credentialed medical practice, which delivers one-on-one nutrition education in the comfort and convenience of patients’ homes. The start-up is built on a direct to consumer model using digital tactics as the primary point of entry. My role with the venture has been as a consultant helping to form both long-range vision and short-term realization. Specific responsibilities have included branding [name, logo, brand platform]; website creation; assembling & managing team; budgets; schedules; more. EatwiseRx is in a test phase in the Buffalo, NY region as it prepares for a nationwide launch.

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Stage Management.

Since 2001 I’ve had the privilege of stage managing the annual PopTech conference in Camden, ME. Founded by Bob Metcalfe and John Scully, and hosted by Andrew Zolli the gathering is kind of like a kindler gentler east coast TED. We share a lot of the same presenters, and many in the audience attend both events. PopTech is a thought leadership, innovation, activism Sangha with an unabashedly progressive social impact bent, all tinged with a dose of Brooklyn. Responsibilities include overseeing deck operations, troubleshooting, talent management, speaker coaching, scheduling, etc., etc., etc.

I’d  love to meet you there!

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Stage Direction. Production Management.

The Personal Democracy Forum [PDF] brings together a community of activists, policy makers, journalists, academics and investors to explore how technology is used  to further the democratic process. Since 2008 I have worked closely with the conference presenters to establish high production values for  this annual event. Specific initiatives have included: graphic & presentation design; scenic design; venue coordination; contracting vendors; stage management & staff supervision; etc. Also includes PDF Barcelona 2010.

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Creative Direction. Messaging Strategy. Client Management. Campaign Direction.

Lee Jeans had a new killer product in its arsenal, the One True Fit jean. These pants were getting rave reviews because they made you look good. Tiny butt? Big thighs? High waist? No problem. Women would rather shop for a bathing suit than for a pair of jeans, and these things fit better than Diesel’s, Juicy’s or Lucky’s.  BzzAgents leveraged the fact that no matter what your body type, you’ll look great in the One True Fit jean.

Click through to see the kind of Bzz we created.

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Marketing. Product Development. Pitch Team. Collateral Writing & Design.

Value News Network is a start up published by Laurance Allen as a content source for the Value & Values space. I had the honor of being the [bootstrap's] marketing arm writing and designing collateral, business development pitches, identity papers and more. Click here to download a brochure for investors written/designed to convey the attributes of the venture [working title, Cause & Effect].  Brand extensions were to include conferences, publishing, broadcast and all tools web. The debut issue of VALUES – which continues in web form — was delivered to the World Economic Forum in Davos, January ’07.

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