We are the Vodka Green Preservation Society…

I’m amused by how this year everything”s turning up green. Even hangovers. Green Scene points to Square One

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made from organically grown North Dakota rye and spring water from Wyoming’s Grand Teton mountains, in a distillery that gets a quarter of its energy from a wind farm. The leftover rye mash is packaged and sold to dairy farmers as organic feed, the label on the bottle is printed on paper made from sustainably grown bamboo, bagasse and cotton, and the Square One folks even purchase carbon offsets for company travel. Cheers to that!

Let”s drink to ways of reaching a meaningful tipping point: leaving the Prius in the garage and riding a bike or walking instead. Unscrewing lightbulbs and turning off all the energy suckers [like cable boxes, etc in “standby”] in addition to relamping with CFLs. [How do we dispose of those mercury laden bulbs anyway]? Making our own household cleaner from vinegar and borax and passing on Clorox” green spray.

Some warn that our society”s transition from “signaling” to “being” needs greater attention; that our inaction is analogous to fiddling while Rome burned. Others take solace in the aphorism “every little bit helps.” Even if it”s as frivolous as a drinky-poo.

Shaken? Stirred? You decide. Just make mine icy cold with a twist!

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By | 2014-11-25T03:04:19+00:00 April 29th, 2008|Marketing, Value with Values|2 Comments

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2 Comments

  1. John Goodwin 05/01/2008 at 10:18 am

    Well actually hangovers have been green for years. As many can attest to finding themselves communing with nature, passed out on some one’s front lawn, the archetype of suburban sustainability. Plus it offers a sound cushion for the impact of your stupefied noggin. It’s a win-win now, as long as you were not driving your Prius prior to the close encounter with the sod.
    Cheers!!

  2. John Goodwin 05/01/2008 at 10:18 am

    Well actually hangovers have been green for years. As many can attest to finding themselves communing with nature, passed out on some one’s front lawn, the archetype of suburban sustainability. Plus it offers a sound cushion for the impact of your stupefied noggin. It’s a win-win now, as long as you were not driving your Prius prior to the close encounter with the sod.
    Cheers!!

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