Kim Novick is a Brand Experience professional.
Business Development, Messaging Strategies and Experience Design.
What can he do for you?
Ideation
The Big Idea
Concept development. Establishing a shared vision, considering risks, calculated upsides, hurdles, competitive landscape, and more.
Mapping
Make things Happen
Team onboarding. Prototyping. Marketing strategies. Partners/Alliances/Sponsors. Logistics. Service/Support. More
Experiential Marketing is Brand Immersive.
It’s visceral. It’s communal. It’s here. It’s now. It’s sticky.
Memes get internalized and spread.
Be a catalyst for positive change and bring people together. For good.
Strategy
01.What change do you want to effect?
02. Who are the key stakeholders?
03. What do you want them to know?
Planning + Design
01. Craft compelling stories.
02. Identify best channels for communication.
03. Empower team flexibility.
Actualization
01. Program leadership.
02. Relationship management.
03. On time. On budget. To spec.
Concept Development
Brand Strategy
Messaging
Client Success
Team Leadership
Integrity and Authenticity
EXPERIENCE DESIGN
SHIFT ACADEMY — Superhero group of impact innovators exploring remapping as a problem-solving technique. • I created a branded multi-use installation immersing the participants in a creative workspace with areas dedicated to specific activities. * The event set a new touchstone for Mountain View’s Computer History Museum.
BRANDING & CUSTOMER SUCCESS
SPINDLE MATTRESS | Boot-strapped start-up in a very competitive category.• Differentiation: Handbuilt organic mattresses at kickass prices. Doing the right thing from vertically integrated manufacturing, to transparent communications with customers. • I worked closely with the company’s founder to evaluate avenues for growth, assess risk and determine the positioning of the brand. • Owned customer communications. Produced website. Managed social media.
BRING PEOPLE TOGETHER
PROGRESSIVE THOUGHT LEADERSHIP
2001/12 | Poptech
2008/17 | Personal Democracy Forum
2010/15 | The Concord Mafia
2015/present | Long Now Boston
Novick Creative Toolkit
• Learn from your peers.
• Be an audience advocate.
• The work matters. Be remarkable.
• Ask questions. Take risks.
• Promote collaboration.
• Embrace change.
Modalities
- Business Theater
- Installations
- Performance Art
- Conferences
- Festivals
Skill Set
- Strategy
- Integrated Messaging
- End-to-End Logistics
- Resource Management
- Customer Success
Representative Roles
- Team Leader
- Creative Director
- Executive Producer
- Operations
- Strategist
Attributes
- Dynamic
- Authoritative
- Collaborative
- Accountable
- Innovative